Predicting how will users respond to the offers received by them.

Photo by quan le on Unsplash

This article is part of the Capstone Project of Data Scientist Nanodegree by Udacity and data has been provided as part of the project. I do not own the data. This article is meant for technical audience and some background knowledge of data science is required.

Business Case

How users/buyers interact with the company’s actions is a mostly researched area in the corporate world. A multinational giant like Starbucks needs to be able to assess and predict their user behaviours to drive maximum value to their shareholders.

In this article, we will try to predict user behaviour, based on user data, offer…


This post shall explore the steps involved in building a Stock Movement Classifier.

Photo by Chris Liverani on Unsplash

Is it possible to master the financial markets? This is an age-old question that plagues humanity since the advent of the stock market back in 1602.

Business Case

Since the advent of financial markets, humankind is trying to predict the market to have market psychology work in their favor. As technology is getting more and more advanced, we have the unprecedented computational power to uncover hidden patterns in financial data that were eluded to traders up until today. The purpose of this project is to harness this computing power by building an ML classifier to predict whether a stock will go up…

Zain Farrukh

A finance professional with keen interest in solving business problems using data science.

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